The High Road - Even before dispensaries in California and Colorado began popping-up like Starbucks to signal the death-rattle of "Reefer Madness" in America, a revolution had been underway in the world of marijuana horticulture. Just like winemakers and craft brewers before them, cannabis breeders elevated their work to an art form, competing with artisanal passion to engineer new brand-name marijuana strains with unique flavor profiles, experiential effects, and therapeutic benefits. Taking visual inspiration from craft beer labels, "The High Road" is a collection of designs that offers cyclists a discrete and clever way to celebrate their favorite cannabis strains as they pedal the scenic route down Highway 420.